perkins

The men in the foreground are numbered left to right: 8, 2, 7, 1, 3, 4, 5, 6. the key is this: 1. Jack Johnson 2. Marty Cutle 3. W. Burns 4. C. Respress 5. Jack Skully 6. Brown 7. J. DeBray 8. Perkins.

Castlemaine Perkins is a brewery at 185 Milton Road, Milton, Brisbane, Queensland, Australia. It is a wholly-owned entity of the Japanese-controlled Lion company. Operations began in 1878 and continue today. Castlemaine Perkins is the home of the XXXX beer brand. In 1877, brothers Nicholas Fitzgerald and Edward Fitzgerald partnered with a Brisbane commercial firm to buy the site of a failing distillery and establish a brewery, named for the Fitzgeralds' existing Castlemaine Brewery.[1] They began to brew beer there in the following year and the brewery continues production to this day. The first beverage was called XXX Sparkling Ale.[2] In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.[3] The company restricted its operations entirely to brewing by 1916.[4] XXXX was introduced with a new advertising campaign in 1924 after the brewery employed German brewer, Alois William Leitner.[2] The advertising included a depiction of a little man wearing a suit with a smile, a wink, and a boater hat. The so-called 'Forex Man' soon became one of the most recognized symbols in Queensland.[2] In 1928 (long after the death of Patrick Perkins in 1901), the Perkins brewing company was bought by the Castlemaine Brewery with the new company being known as Castlemaine Perkins Limited.[3] In March 1980, Castlemaine Perkins merged with Tooheys to form Castlemaine Tooheys.[5] Bond Corporation purchased Castlemaine Tooheys in 1985.[6] Castlemaine Tooheys was acquired in 1992 by Lion Nathan. Source: en.wikipedia.org/wiki/Castlemaine_Perkins

en.wikipedia.org/wiki/George_Walbridge_Perkins