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A tragedy that this building was not considered worthy to be saved

William James (Will) Mahoney (1894-1967), vaudevillian and theatre manager, was born on 5 February 1894 at Helena, Montana, United States of America. Will first performed on stage in 1902. He and Frank ('The Mahoney Bros') devised an act and eventually played on the vaudeville circuit. By 1914 they had toured North America and Mexico, and had visited Melbourne. Single-minded, and a perfectionist, Mahoney was said to be the highest-paid variety star in America, allegedly earning $5500 per week by the early 1930s. He and his partner Bob Geraghty worked in Britain in 1934-38. Their shows, Radio New York, Why Be Serious and Bats in the Belfry, featured an American artiste, Evie Hayes. She was aged 25 when Will married her on 26 March 1938 at the register office, Westminster, London. That year Frank Neil, managing director of the Tivoli vaudeville circuit in Australia, brought Mahoney, Hayes and Geraghty to Melbourne. Their first performance at the Tivoli Theatre on 22 August 1938 marked the beginning of seventeen successful tours of Australasia. As part of their contract, they appeared in Cinesound Productions Pty Ltd's 1939 film, Come Up Smiling (renamed Ants in his Pants). In January 1943 Mahoney joined Geraghty in the management of the Cremorne Theatre, Brisbane. Popular with American and Australian servicemen, the theatre attracted entertainers from overseas, among them Mahoney's friends Jack Benny, Bob Hope, Gary Cooper, Larry Adler and Artie Shaw. Following the end of World War II, variety shows attracted smaller audiences and the Cremorne began to lose money. In 1948 Mahoney closed his theatre and returned to the U.S.A. to revitalize his career. His reception was overwhelming and he was acclaimed as 'the most versatile variety artist in the world'. Accepting another Tivoli contract, he came back to Australia in April 1959. He and Evie settled in Melbourne, played in musicals, and taught young performers. They appeared together in Funny Girl in 1966 until Mahoney collapsed on stage in November. He died on 9 February 1967 in South Melbourne and was buried in Melbourne general cemetery; his wife survived him, as did the son of his first marriage and the daughter of his second. Local and international media paid tribute to the 'little American leprechaun with the laughing blue eyes, endearing smile, black bowler hat, and magic dancing feet'. Source: adb.anu.edu.au/biography/mahoney-william-james-will-11038

Thank you Vesna, I was wondering who he was ...

Sydney Snow Ltd was established by Sir Sydney Snow (1887-1958) in 1912. Specialists in ladies apparel, footwear and household and furnishing drapery, the store was at 350-356 Pitt Street at the corner of Liverpool Street, Sydney.
Newcastle Morning Herald and Miners' Advocate. issuing body. (). Exterior view of retailer Sydney Snow's department store Snow's Emporium, Sydney, 1939, 4 Retrieved March 15, 2025, from nla.gov.au/nla.obj-464607533

And it appears to be still there, at least in part, how amazing.
www.google.com/maps/@-33.876851,151.2077662,3a,90y,116.3h...

Cairns Post (Qld. : 1909 - 1954), Tuesday 28 May 1935, page 3
LADY RUTH CORSETS.
Miss Miriam Harrison. "Lady Ruth" fitting expert, is at H. W. Mazlins (1934) Pty. Ltd. to personally supervise the fitting of your corset. Her expert services are available at no extra cost. Your particular figure difficulty, marring your line hindering the set of your frock how completely "Lady Ruth'' model solves it.
LADY RUTH CORSETS. (1935, May 28). The Cairns Post (Qld. : 1909 - 1954), p. 3. Retrieved March 19, 2025, from nla.gov.au/nla.news-article41555667

Brisbane Courier (Qld. : 1864 - 1933), Friday 11 September 1931, page 16
A FASHION ACHIEVEMENT.
Only the woman with the perfect figure or one who is wise enough to wear a "Kestos" brassiere can look lovely in the clinging dance gowns of to-day. "Kestos" ensures the youthful, natural contour. It gives support, eliminates all tiredness, and allows complete freedom of movement. Since "Kestos" brassieres and girdles were manufactured in Australia, the prices for these delightful fashion garments have been brought within the reach of every fashion-lover. For dancing. "Kestos" brassieres are almost an essential, and undoubtedly are a great enjoyment to the wearer.
A FASHION ACHIEVEMENT. (1931, September 11). The Brisbane Courier (Qld. : 1864 - 1933), p. 16. Retrieved March 19, 2025, from nla.gov.au/nla.news-article21741310

Merryjack 👍