recordstore

This was printed in archive.org/details/talkingmachine17bill/page/n135 , a page from an issue of Talking Machine World from July 1921.
"William Waldman recently opened a new Vic-
tor store at Forty-third street and Ninth avenue,
New York City. The opening was well attended
and entertainment was furnished through a Vic-
trola concert in the afternoon and evening. Fit-
ting souvenirs of the occasion were given through
the distributing of Penn-Victor dogs to those
who attended. This new shop has been very
finely equipped with eight demonstrating rooms,
attractively arranged, and with a large display
room in front. Van Veen equipment in Ameri-
can walnut finish was used throughout."

See also

This is the Koch & Droge Piano Co., Inc., 1096 Broadway, Brooklyn, New York. Same image in newspaper clipping from "The Voice": (www.victor-victrola.com/KochDodge.htm) The records advertised in the left display window, are, from left to right, baritone Titta Ruffo, The Monastery (Munasterio) on Victrola 87323; tenor Enrico Caruso singing "Serenata" (Memoirs of a Concert), on Victrola 88628 (recorded September 11, 1919), and baritone Guiseppe Di Luca with "Beau Soir" on Victrola 64934, which was recorded on March 21, 1919. All three records were released in April 1921 and cost $1.25. The left poster in the far right window bills contralto Louise Homer and her daughter, soprano Louise Homer, singing "Oh Morning Land", recorded April 30, 1920 and released on Victrola 87575 in April 1921. The middle poster on the far right advertises Billy Murray, "She Gives Them All The Ha! Ha! Ha!", which appeared on Victor 18732, also in April 1921. Since this record was part of Victor's popular black label series, it only cost 85 cents (www.youtube.com/watch?v=aOpHOqCZ0e4). This is followed by a song called "Serenade", probably the version by violinist Efrem Zimbalist, which appeared also in April 1921 on Victrola 64936. Accordingly, the big list with the Nipper dog in the left front corner must advertise the "New Victor Records April 1921". If the image could be blown up, one would probably find the same records also listed in the "Advance Record Bulletins for April, 1921" in "The Talking Machine World", March 15, 1921, page 183: archive.org/details/talkingmachinewo17bill/page/182 The store advertises the German-language records Victor produced for the immigrant market because the area where the store was, Bedford-Stuyvesant, was at that time still populated by many German-speaking immigrants; in fact, even the names of the store's owners, Koch and Droge, are clearly German. Finally, the advertising panel in the back with the child riding a hobby horse in front of it says, "Give the Children a Victrola of their own!" Victor had their own line of children's records, and with about 1/3 of American households already owning gramophones at that time, it is apparently time to promote buying a second machine for the same household.

Wow! Thanks, xiphophilos ! What a wealth of information, from the photo itself as well as from other sources. We will update the catalog record with some of these details.

LoC owns pictures of some of the promo posters as well:

Koch & Droge Piano www.wikidata.org/wiki/Q96804011

I can i.d. this person. How might I contact the LOC to do that?

h m, can you send me a message on here with details about who you think this is.

Jon (LOC P&P) Thank you ~ I've sent you a message.