corsets

What a strange ad! I'd be afraid for my life if purchasing a corset from a store that features this depiction of a dog. (Victorian trade card)

Three girls in summer dresses

Hey guys, not sure if anyone checks the comments on Flickr but just a heads up that the handle link in the description of this image currently links to "Aviatrix Lores Bonney boarding her Gypsy Moth at Charleville, ca. 1933"

The TC Beirne Department Store was constructed for Thomas Charles Beirne in 1902 to the design of Robin Dods. Extensions were made through to 1938 to the designs of Dods and Hennessey & Hennessey. It has been added to the Queensland Heritage Register on 12 December 2003. (Source: Wikipedia). The store specialised in fabrics from the 1900s - 1930s. Still located at 28 Duncan Street, Fortitude Valley, Brisbane, Queensland. The photo of the models appears to have been taken in the 1950s?

Sydney Snow Ltd was established by Sir Sydney Snow (1887-1958) in 1912. Specialists in ladies apparel, footwear and household and furnishing drapery, the store was at 350-356 Pitt Street at the corner of Liverpool Street, Sydney.
Newcastle Morning Herald and Miners' Advocate. issuing body. (). Exterior view of retailer Sydney Snow's department store Snow's Emporium, Sydney, 1939, 4 Retrieved March 15, 2025, from nla.gov.au/nla.obj-464607533

And it appears to be still there, at least in part, how amazing.
www.google.com/maps/@-33.876851,151.2077662,3a,90y,116.3h...

Cairns Post (Qld. : 1909 - 1954), Tuesday 28 May 1935, page 3
LADY RUTH CORSETS.
Miss Miriam Harrison. "Lady Ruth" fitting expert, is at H. W. Mazlins (1934) Pty. Ltd. to personally supervise the fitting of your corset. Her expert services are available at no extra cost. Your particular figure difficulty, marring your line hindering the set of your frock how completely "Lady Ruth'' model solves it.
LADY RUTH CORSETS. (1935, May 28). The Cairns Post (Qld. : 1909 - 1954), p. 3. Retrieved March 19, 2025, from nla.gov.au/nla.news-article41555667

Brisbane Courier (Qld. : 1864 - 1933), Friday 11 September 1931, page 16
A FASHION ACHIEVEMENT.
Only the woman with the perfect figure or one who is wise enough to wear a "Kestos" brassiere can look lovely in the clinging dance gowns of to-day. "Kestos" ensures the youthful, natural contour. It gives support, eliminates all tiredness, and allows complete freedom of movement. Since "Kestos" brassieres and girdles were manufactured in Australia, the prices for these delightful fashion garments have been brought within the reach of every fashion-lover. For dancing. "Kestos" brassieres are almost an essential, and undoubtedly are a great enjoyment to the wearer.
A FASHION ACHIEVEMENT. (1931, September 11). The Brisbane Courier (Qld. : 1864 - 1933), p. 16. Retrieved March 19, 2025, from nla.gov.au/nla.news-article21741310

Merryjack 👍