corsets

Sydney Snow Ltd was established by Sir Sydney Snow (1887-1958) in 1912. Specialists in ladies apparel, footwear and household and furnishing drapery, the store was at 350-356 Pitt Street at the corner of Liverpool Street, Sydney.
Newcastle Morning Herald and Miners' Advocate. issuing body. (). Exterior view of retailer Sydney Snow's department store Snow's Emporium, Sydney, 1939, 4 Retrieved March 15, 2025, from nla.gov.au/nla.obj-464607533

And it appears to be still there, at least in part, how amazing.
www.google.com/maps/@-33.876851,151.2077662,3a,90y,116.3h...

Cairns Post (Qld. : 1909 - 1954), Tuesday 28 May 1935, page 3
LADY RUTH CORSETS.
Miss Miriam Harrison. "Lady Ruth" fitting expert, is at H. W. Mazlins (1934) Pty. Ltd. to personally supervise the fitting of your corset. Her expert services are available at no extra cost. Your particular figure difficulty, marring your line hindering the set of your frock how completely "Lady Ruth'' model solves it.
LADY RUTH CORSETS. (1935, May 28). The Cairns Post (Qld. : 1909 - 1954), p. 3. Retrieved March 19, 2025, from nla.gov.au/nla.news-article41555667

Brisbane Courier (Qld. : 1864 - 1933), Friday 11 September 1931, page 16
A FASHION ACHIEVEMENT.
Only the woman with the perfect figure or one who is wise enough to wear a "Kestos" brassiere can look lovely in the clinging dance gowns of to-day. "Kestos" ensures the youthful, natural contour. It gives support, eliminates all tiredness, and allows complete freedom of movement. Since "Kestos" brassieres and girdles were manufactured in Australia, the prices for these delightful fashion garments have been brought within the reach of every fashion-lover. For dancing. "Kestos" brassieres are almost an essential, and undoubtedly are a great enjoyment to the wearer.
A FASHION ACHIEVEMENT. (1931, September 11). The Brisbane Courier (Qld. : 1864 - 1933), p. 16. Retrieved March 19, 2025, from nla.gov.au/nla.news-article21741310

Merryjack 👍

presumably SC stands for Street Cleaner, but what about the D?

DSC stands for Department of Street Cleaning, an agency of New York City established in 1881 which became DSNY (Department of Sanitation of New York) .

Hi, this photo has been mentioned in a discussion thread in the Flickr Commons group, and we'd love to have this added to the group pool! -- Seen in a discussion of Flickr Commons. (?)

The ground floor (first floor to north Americans) premises at the left side of the photograph belongs to New Home Sewing Machine. There is some possibility this is at 432 4th Avenue, New York City according to this, "In the spring of 1927 the executive and general offices of the New Home Sewing Machine Company were removed from 432 4th Avenue, New York city, to the plant works in Orange, mass." (ref. www.ismacs.net/nh/history.html )

This image has been used in Rob Ketcherside's indicommons.org 'Across the Commons' post Clean Up Yer Mess.

Advertisement about Jenyn's corsets

It is so incredibly interesting to see the transition in fashion from this advertisement dated 1912. From my perspective, I can see the classic silhouette desired in the Edwardian era (the S curve and soft sloping shoulders), but I also see that the hairstyle resembles the gorgeously curled and crimped short crop popular in the 1920s.

You can see how the silhouette from the Edwardian era to the silhouette of the 1920s.