typography

CIDA (Compagnie International d’Alimantation) existed from 1907 to 1913. It was a Belgian company. Source: lemondedeschocolateriesbelges.skynetblogs.be/tag/1/CIDA

Michiel2005: Thank you for the identification of this company! We will update the descriptive data and reload it to Flickr.

What beautiful packaging.

LOC: the text on the wrapping is French, so it wasn't likely to be German chocolate. Incidentally, and rather sadly, it is doubtful if a chocolate called CIDA would sell in the French-speaking world today. It sounds too much like SIDA, which is French for AIDS.

Interesting typography.

1934. It seems that "safety" was not really the primary concern, and that QANTAS planes have had accidents: "The D.H.86 had been rushed from design concept to test flight in a record four months to meet the deadlines set by the Australian airmail contracts, and a lot of attention to detail had been ignored. It was a big aircraft for its power, and as a result very lightly built. There was poor response to control movements in certain speed ranges, the wings were inclined to twist badly if the ailerons were used coarsely and, most seriously, the vertical tail surface was of inadequate area. The result was an aircraft that, although quite safe under normal conditions, could rapidly get out of control under certain flight regimes." More info: en.wikipedia.org/wiki/De_Havilland_Express

Yes, Qantas has even lost lives, but they have never lost the life of anyone flying in one of their jet aircraft, hence the safety reputation. The last fatal crash (2 crew, 19 passengers) was a Constellation, Mauritius, 1960.

In fact they've lost over 60 lives (most of the fatal accidents are detailed in Hudson Fysh's "Qantas Rising"), but try telling people that and out comes the old "Qantas has never had any fatal accidents" furphy... And according to Wikipedia (which is never wrong..), the 1960 Connie crash wasn't a fatal - last I know of was a DHA-3 Drover which went into the sea off New Guinea on 16 July 1951, with the loss of seven lives...

Whoops, sorry Dr Keats! Quite right, there were no fatalities in the 1960 crash. "During takeoff from runway 13, engine number 3 lost power just before reaching the V1 speed of 115 knots. The captain pulled off the power, braked hard, and pulled selected reverse thrust. The aircraft however, did not decelerate as expected. The flight engineer feathered the number 3 engine and pulled its emergency shut-off valve. The Super Constellation, named "Southern Wave", could not be brought to a stop on the remaining runway and overran the runway at a speed of 40 knots. The airplane bounced over a low embankment, crashed into a gulley and caught fire." Reference: Aviation Safety Network online But what airport has a no. 13 runway!!!! There were fatal accidents, (including one Short Empire Flying Boat shot down in 1942 by the Japanese), from 1927 - 1951. They were relatively few compared to most airlines and involved relatively unsophisticated aircraft. All were in Australia, Papua New Guinea or the Indian Ocean. Reference: Qantas accidents in Wikipedia

Really interesting pic - Also has that high dynamic range look to it. How did you create the image? Singapore Ecommerce Software.

I really like this